Mr. Bjarke Mikkelsen, CEO of Daraz Group<\/figcaption><\/figure>\nIntroducing the upgraded Seller back-end system, Mikkelsen referred to the 3 step-approach used by Daraz to develop seller engagement and serve the customers better. The initial step is a revamped Strategy where Daraz will give the tools which will enable the sellers to sell their own products, create their own campaigns, and directly interact with their customers among many other things. The Tools which are needed for this are provided entirely by Daraz. The control and quality of service will be maintained by the company through a dynamic performance management system. The final and most important step is building the Business Process and ensuring that it is seamless and foolproof. This new system will go live on the 29th of September 2018 and promises to be a focal point in the e-commerce industry as it will change the whole landscape of online shopping.<\/p>\n
“Sellers are the heart of Daraz\u2019s e-commerce ecosystem. Making it easy for small-and-medium-sized businesses to do business anywhere is our primary mission.\u201d said Mikkelsen.<\/p><\/blockquote>\n
\u201cWe believe that the best person to sell a product or a service is the seller himself \u2013 not Daraz. That\u2019s why we want to give the sellers all the tools to do this independently. Our job is to build the tools and the control systems to ensure that the customer is always 100% protected in every single transaction.\u201d he added.<\/p>\n
The company also announced the new Daraz app launching on 29th September 2018<\/strong> will have new features and significantly enhanced interface for Customers.<\/p>\n