{"id":23364,"date":"2017-12-11T13:44:10","date_gmt":"2017-12-11T07:59:10","guid":{"rendered":"https:\/\/techlekh.com\/?p=23364"},"modified":"2018-01-03T22:15:21","modified_gmt":"2018-01-03T16:30:21","slug":"apple-to-acquire-shazam","status":"publish","type":"post","link":"https:\/\/techlekh.com\/apple-to-acquire-shazam\/","title":{"rendered":"Apple Inc. in Talks to Acquire Shazam"},"content":{"rendered":"
With Google<\/em>\u00a0planning to start its own Music subscription service, Apple<\/em><\/a> is stepping up its game. According to latest reports, Apple is in talks to acquire\u00a0Shazam<\/a>;\u00a0<\/em>a music identification\u00a0app. Shazam is a popular app with the ability to identify music, movies, and TV shows. And it is expected to add more functionality to Apple Music with further integration with iOS’s Siri.<\/p>\n <\/p>\n Though the deal has not yet been confirmed by both Apple and Shazam, various sources report the deal is worth $400 million and will be signed next week.<\/strong> This is the biggest deal since Apple acquired Beats in 2014 for whopping $3 billion. It had recently purchased Podcast search engine, PopUp Archive <\/em>as well. <\/em>So we can guess that\u00a0Apple might be acquiring the startup to improve its audio streaming services.<\/p>\n With these plans to purchase audio searching services, Apple is <\/strong>definitely<\/strong> planning something big. The company will <\/strong>likely<\/strong> go<\/strong> head-on with its competitions like Spotify, Google Music, <\/strong>and<\/strong> Amazon.<\/strong><\/p>\n Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. The app is responsible for sending traffic to other music services like Spotify, Google Music Play, and Apple Music.<\/p>\n","protected":false},"excerpt":{"rendered":" With Google\u00a0planning to start its own Music subscription service, Apple is stepping up its game. According to latest reports, Apple is in talks to acquire\u00a0Shazam;\u00a0a music identification\u00a0app. Shazam is a popular app with the ability to identify music, movies, and TV shows. And it is expected to add more functionality to Apple Music with further…<\/p>\n","protected":false},"author":1033,"featured_media":23365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4659,4],"tags":[89,4753,4679,275,4752],"yoast_head":"\nMore About Shazam<\/h4>\n