BOULT Nepal Brand Day Campaign
Boult Nepal is currently hosting a brand day campaign on Daraz that commenced on May 5, 2024, and will run till May 11, 2024. During this offer period, Boult TWS earbuds and smartwatches are available at a discount rate of up to 25%. The products will be shipped to customers free of charge.
For early bird shoppers, the campaign also features a bonus where the first 50 buyers will receive an extra Rs. 200 off on their purchase.
The discounted prices are given in the table below.
Jagdamba Mobiles, a subsidiary of Shanker Group, has announced its partnership with Boult to officially bring its range of TWS earbuds and smartwatches to Nepal.
Boult, the Indian accessory manufacturer, is well known for making products such as TWS earbuds, headphones, speakers, and smartwatches in its home country. Established in 2017, Boult became India’s fastest-growing wearable brand in 2023 per market research firm IDC’s report.
As stated by Mr. Saksham Jatia, Executive Director of Jagdamba Mobiles Pvt. Ltd.,”We are excited to join hands with BOULT, a leading name in wearable technology. This collaboration reinforces our commitment to offering the latest in technology to our customers.”
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Boult Accessories in Nepal
Currently, the Nepalese market is filled with products that are very competitively priced and offer virtually the same set of features.
For Boult to become a presence in the Nepalese market, and “achieve a market penetration of over 60% in Nepal”, as stated by Mr. Shantanu Singh, the Head of Offline Sales and Distribution, Boult India, it will need to compete with brands like Ultima, Gravity, and even with its home competitors, boAt and Mivi.
Knowing that the competition is tough, Jagdamba Mobiles has first introduced only a select category of products, namely, TWS earbuds and smartwatches. The products are priced in the budget to lower mid-range wearable category.
The price of the currently introduced products ranges from Rs. 3,499 to up to 3,999 for TWS earbuds and Rs. 3,999 to up to Rs. 5,499 for smartwatches.
Here we have listed the range of products Jagdamba Mobiles is currently offering in the market. The table contains the name, specifications, and price of the products.
Boult Smartwatches
Boult Smartwatches | Specifications | Price in Nepal | Offer Price (May 5 – May 11) |
---|---|---|---|
Dive X | 2-inch screen + BT calling + IP67 + 1000nits + 120 Sports mode + 7-day battery | Rs. 3999 | Rs. 3039 |
Ripple | 1.39-inch circular display + BT calling + IP67 + 120 Sports mode + 7-day battery | Rs. 3999 | Rs. 3039 |
Crown | 1.95-inch display + BT calling + IP67 + 900nits + 150 Sports mode + 7-day battery | Rs. 4499 | Rs. 4749 |
Drift 2 | 1.85-inch screen + BT calling + IP67 + 500nits + 100 Sports mode + 350 cloud watch faces + 7-day battery | Rs. 4499 | Rs. 3419 |
Crown R Pro | 1.43-inch Super AMOLED screen + BT calling + IP67 + 500nits + 120 Sports mode + 5-day battery | Rs. 5499 | Rs. 4749 |
Boult Wireless Earbuds
Boult TWS Earbuds | Specifications | Price in Nepal | Offer Price (May 5 – May 11) |
---|---|---|---|
Maverick | 35 hours playtime + 10 mm drivers + Quad mic ENC + BT 5.3 + 45 ms low latency | Rs. 3499 | Rs. 2969 |
X10 Pro | 45 hours playtime + 10 mm drivers + Quad mic ENC + BT 5.3 + 45 ms low latency | Rs. 3499 | Rs. 2870 |
K35 | 40 hours playtime + 13 mm drivers + Quad mic ENC + 45 ms low latency | Rs. 3499 | Rs. 2870 |
X45 | 48 hours playtime + 13 mm drivers + Quad mic ENC + BT 5.3 + 45 ms low latency | Rs. 3499 | Rs. 2870 |
K45 | 48 hours playtime + 13 mm drivers + Quad mic ENC + BT 5.3 + 45 ms low latency | Rs. 3999 | Rs. 3167 |
K60 | 60 hours playtime + 13 mm drivers + Quad mic ENC + BT 5.3 + 45 ms low latency | Rs. 3999 | Rs. 3167 |
X70 | 60 hours playtime + 10 mm drivers + IPX5 + Quad mic ENC + BT 5.3 | Rs. 3999 | Rs. 3167 |
For more context, a whopping 85% of the company’s sales are made through online stores and sites in India. As confirmed by Co-founder Varun Gupta, to further expand its reach, the company has partnered with Jagdamba to solidify its position in Nepal as part of Boult’s global offline retail network.
What are your thoughts on Boult accessories in Nepal? Do let us know what you think!
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